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08.14.06
So Google Saves... Nothing?
 By
Nathan Weinberg
Google is well known for trying to squeeze every possible byte out of Google.com's HTML, removing every unnecessary bit of code in order to make the page lighter and load faster.
The reason? Given how many times the page loads every day (an extraordinary amount), Google saves on bandwidth with every optimization. Knocking an entire kilobyte off the homepage could save the company potentially millions in bandwidth costs.
So, Google's invalid HTML must be a hell of a lot lighter than the HTML Strict equivalent, right? Hell no! Philipp went ahead and tested Google's logic, and found their geniuses to be dead wrong. His Google Strict page, located here, follows some of Google's optimization ideas while still paying attention to web standards (including an external CSS file) and is still 230 bytes lighter. Good work, Philipp!
To give you an idea of why, here's the first bunch of lines of Philipp's code, and then the first line's of the best Google's PHDs have to offer:
And Google's similar area of code:
See all those blank spaces? I suspect that is part of the problem, given that the code for each blank space winds up taking up six bytes (the ampersand and "nbsp;"), among other things. Also, if you like looking at code, Philipp's is much prettier.
About the Author:
Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.
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