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08.25.08 Proven Ways To Get Organic Search Visibility  By Sally FalkowGoogle has been quite open about what they regard as relevant in a website and what's needed to get good search engine visibility. This was a sponsored session with Shawn Moore from ThinkProfits.com. Here are the 7 proven ways Shawn spoke about: 1. Domain name strategy It is a good SEO strategy to have the keyword/s you'd most like to be found for in the domain name - or at least in the urls of interior pages of the site. If you have a domain name with no keywords, you can register and host other keyword rich domains and forward them to your site or build microsites.. 2. Content is King: Use as rich a mix of text, images and videos as possible. Universal search demands many digital assets. Make sure they are keyword rich..Create excellent content based on keyword research. 3. Pay attention to your navigation and architecture. Use a language that can easily be indexed by Google's bots. They still have problems with Java but are getting better at Flash. A June 30 post on the official webmaster central Google blog lays out how they index Flash now..
The best plan is to keep your code clean and simple. If your site is built in frames or tables, it's time to upgrade! 4. Blogs: Start a blog, but bear in mind that it takes time and effort to keep it up. For a blog to be successful it must have good content on a regular basis. Wordpress has some great SEO plug-ins now. Or if you require a robust enterprise platform with great reporting tools and a quality report each week, use MyST Blogsite. (This blog is on Blogsite.) 5. Keyword-rich inbound links Google places high importance on the number and quality of inbound links to your site. You can find out who links to you using Yahoo site explorer or Google's webmaster tools. MarketLeap link popularity is another tool you can use to get an indication of how many links you have in contrast to the links your competitors on page one have. Instead of linking with the full url make the keyword the link - this is called anchor text linking. And pursue links from high traffic sites with a good Page Rank. Find influential bloggers and send them some good content to blog about. Continue reading this article.
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