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01.19.09 Areas To Focus On With SEO  By Peter Da Vanzo There are so many SEO tasks demanding your attention. How do you prioritize them? Seems to be a common issue, as when we asked for questions a while back, we received this one: "What aspect of SEO should you be spending most of your time on? Optimizing the title tag, getting links, creating quality content? " So which area of SEO will give you the most bang for your buck? Link building? On-page? Social media? Ask ten different SEOs, and you'll likely get ten different answers. Let's take a step back and start with strategy. 1. Define Your Goals Without clear goals, it's difficult to know how to spend your time. Start by listing your goals. Do you want to sell services or product? Do you want to increase traffic levels? Do you want to increase brand awareness? Knowing which SEO dial to twist depends very much on what goal you're trying to achieve. Once you have your list, create a set of KPIs. KPI stands for Key Performance Indicator. KPIs will give you a set of metrics to help you decide if you're meeting, or missing, your goals. Here are a few examples: • Rank top ten for keyword term x in Google • Increase traffic from search engines by *x* percent by *date* • Get 1,000 new sign ups from search visitors in March • Sell ten widgets per day to search visitors by next week
The most useful KPIs are specific. You either hit the target or you miss. Your strategy will be defined by your goals. For example, if your goal is to sell ten widgets by next week using a new site, then your strategy might be to forget SEO for the meantime, and focus on PPC instead. If your goal is to get 1000 new subscribers by the end of the year, then you might spend a lot of time analyzing your demographic, determining where they hang out, and getting your name and content in front of them at every available opportunity. If your goal is to get #1 for term X, then you'll be focusing a lot on link building, using keyword term X in the link. And so on. Your goals define your tactics. Once you have a list of clear objectives, and a clear list of KPIs, the next step is to consider the age of your site. 2. What Type Of Site Do You Have? New Site One of the most important task for new sites is link building. The sites with the highest quality linkage tend to trump sites with lower quality linkage when it comes to rank. Until you build links, then tweaking on-page aspects of SEO on a new site won't make a lot of difference in terms of rank. Get the basics right - keywords in the title tags, keyword focused content, strong internal linking, a shallow structure and good crawlability - but focus your efforts on attaining links. If that means establishing a large body of quality content first, then so be it. Others may choose to buy their way up the chain, or aggressively pursue social media opportunities. Continue reading this article.
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