 |
 |
|
04.06.09 Factors That Weigh In Your Website Ranking  By David HarryThe other day I was thinking about what signals we consider when trying to understand search engines and how they rank pages. There have been more than a few folks that have taken a stab at the elusive 'over 200' ranking factors the last few years (not to mention local rankings); why not give it a go? For me, it is likely a utopian fantasy, a journey into supposition, more than it is any real insight... but let's have a go at it anyway. Now let me start by saying I am not a fan, as many of you know, of making definitive statements about search algos as... well... we just don't know. We're all used to the catch phrases 'Google' and 'Algorithm' - but let's not go there. The main reason is that there are likely a multitude of algorithms that serve different purposes; so this isn't about any single algo.. Furthermore, I am not talking specifics such as Google per se, but more of an amalgam of the Big 3 and various approaches that may be employed by search engines in 2009 and beyond. OK? With me? Let's give it a go... we're here to have some fun right? Factors affecting search engine rankings In truth, we could call this 'Ranking and re-ranking factors' - because there is a great deal of re-ranking going on depending which filters/methods are applied. There are some cross-over areas. This list is certainly nowhere near the 200+ ranking factors that search engines such as Google always talks about, because we're generalizing. Each of the points we're going to look at is made of filters and elements that could each be expanded. To be honest, we'd likely come up with well over 200 if we broke them down. And so without further ado; My Search ranking factors for 2009
Link related factors The granddaddy of all modern indexing and retrieval approaches, links are still one of the more dominant signals out there. The interesting part is that a straight PageRank approach is not the only show in town. From historical ranking factors to phrase based or even Personalized PageRank... there are a few ways to valuate links in the ranking process. • PageRank (or relative nodal link valuation) • Link text (internal and external) • Link relevance (global and page) • Also see Temporal, Personalized PageRank and Phrase factors. Thoughts; when it comes to links (internal or external or inbound) we want to build upon the theme of our core target terms. Understanding the core concepts of nodal graph link systems (such as PageRank) is mandatory to performing SEO - learn it well. Also, never forget that themes can be built with internal link texts; internal link structures are key. Continue reading this article.
|
|||||||||
|
| ||
-- DevWebProCA is an iEntry, Inc. publication -- iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509 2009 iEntry, Inc. All Rights Reserved Privacy Policy Legal |
| archives | advertising info | news headlines | free newsletters | comments/feedback | submit article |
