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02.08.10 Making Your Site More Search Friendly By Stoney deGeyter When developing a website, you can save yourself a lot of problems down the road by planning ahead before moving full speed into the site development process. One of the first site architectural issues to consider is how your URLs will read. This is especially important for e-commerce websites that quite often have long complicated URLs. But having good URL structure is still no less important for static websites. Here are a few things you can do to give yourself search engine friendly URLs: Keep it short Jut like your domain name, you want your URLs to be short. We're not talking three letter short, or even three word short, but short enough that it can easily be typed in the the browser's address bar. A lot of ecommerce systems create long-complicated URLs that couldn't be retyped in the address bar without error if they were being dictated to you one letter, symbol and number at a time. Use words, directories and sub-directories strategically. Use keywords Again, just like your domain name, you want to use your keywords in the URL structure. If your site is organized properly, this shouldn't be a problem. Use your categories and sub-categories for your URL directories and sub-directories. These two tips will go along way to giving your URLs more context and assisting (however small) with the optimization efforts. Canonical URLs The web is rife with duplicate content. Much of duplication is deliberate, done by screen scrapers and other nefarious means. When another site steals and duplicates your content you can submit a DMCA complaint to Googleto try to get them to remove it. There are other legal remedies as well that I won't go into here. Continue reading this article. About the Author: Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a search engine optimization / marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance (www.eMarketingPerformance.com) marketing blog.

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