 |
 |
|
03.08.10 Finding Value In The Avalanche Of SEO Advice n  By Peter Da Vanzo There is obviously no shortage of information on SEO. But thanks for turning up here :) The sheer avalanche of SEO information can be overwhelming, for beginners and experts alike. Who do you know who to listen to? What information do you need to know, and what information is filler? Why should you even listen to SEOBook? 1. Most Information Published On SEO Is Filler You can learn 80% of what you need to know about SEO pretty quickly. You don't need the additional 20% in order to achieve, unless you're a masochist - otherwise known as an SEO professional :) Most of the information you'll come across on the topic of SEO is written by, and for, a professional/enthusiast crowd. There is a massive echo chamber of opinion, constantly replenished, produced using publishing tools based on the notion of communicating something, often. It can result in a lot of noise, and not much in the way of signal, especially when you're learning. If you're starting out, and want to focus on learning SEO, it's a good idea to tune the industry chatter out. It's more likely to confuse than help in the early stages. 2. Understand The Business Of Search Search engines aren't your friend. At best, they tolerate SEO, but only when it aligns with company goals. The search engines have a business to run, and their goals aren't the same as yours. Whilst search engine reps often come across as helpful and friendly, because they typically are helpful and friendly people, keep in mind that what they are saying serves their company first and foremost. Any advice they give you is, quite rightly, designed to further company goals. That's their job.
Chances are, your goals and the search engines goals will be aligned in many areas, but take their advice with a grain of salt. They don't care if your site succeeds or not, as there are plenty of other sites to index.  3. Define Goals Before you undertake SEO, define your website goals. Do you want to make more money? Get more attention? Get more leads? The purpose of SEO is to get your site seen in the search engines. Your aim is to attract the visitors that help you achieve your goals. A high ranking for a certain keyword won't necessarily help you achieve your goals unless your site matches visitor intent. Continue reading this article.
|
|||||||||
|
| ||
-- DevWebProCA is an iEntry, Inc. publication -- iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509 2010 iEntry, Inc. All Rights Reserved Privacy Policy Legal |
| archives | advertising info | news headlines | free newsletters | comments/feedback | submit article |
