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[2009-04-27] How To Intergrate Behavioral Data with VOC
In my last post on this topic, I showed how to capture key response data directly into the web behavioral stream. For many integrations, this is really all that's necessary. However, a deeper level of integration can make it possible to use tools like Omniture for storing and reporting on all your survey data. In this post, I'll show how to capture the entire survey record in Omniture. For this short series, I'm focusing on QuestionPro - a very inexpensive survey solution as an example case and showing how it can be effectively tied into Omniture.
[2009-04-24] Cloud Computing Rests Solely On Users For Success
I said the same thing when we in the extreme hype & FUD stage of SOA. Now we have simply changed the marketing slides from SOA to Cloud Computing and the same pattern of insanity commences.
[2009-04-06] Factors That Weigh In Your Website Ranking
The other day I was thinking about what signals we consider when trying to understand search engines and how they rank pages. There have been more than a few folks that have taken a stab at the elusive ‘over 200' ranking factors the last few years (not to mention local rankings); why not give it a go? For me, it is likely a utopian fantasy, a journey into supposition, more than it is any real insight… but let's have a go at it anyway.
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